RHB Bank Preparing to Rule the South East Asia Financial Segment

November 23, 2019 Off By MH

RHB Bank All geared up to Dominate the Domestic Financial Sector

Presently, RHB Bank is one of the pioneers of the financial segment in Malaysia. With foundations laid down in 10 countries within South East Asia regions such as Cambodia, Laos, Myanmar, Vietnam, and Thailand; RHB is confident to grow faster by providing banking facilities that could help both individuals and businesses in accordance with their respective needs. RHB Bank views this as a proven way to serve customers better.

The single most common yet fundamental services available to individuals are deposit account and self-banking services. With competitive interest rate and accessibility to CDM and ATM in the bank branches and also other strategic locations all over Malaysia, customers can also enjoy maximum savings return while at the same time connect to their accounts for deposit and withdrawal easily anytime.

Aside from that, RHB also adopts digital transformation and it has observed that it led to increasing demand from customers for credit cards. As studies show more people are more likely to shop and make online transactions nowadays, RHB Bank has also made it practical for customers to apply for credit cards online. The Bank is at ease with its offering that they even urge customers to do a comparison of credit card interest rates prior to making any commitment.


Knowing there is an urgent need to reduce the supply and demand gap, the Bank took an extra step of progress to provide value-added credit card services that give cashback and lots of other benefits the account holder can take advantage of when they move forward.

RHB realizes that individuals demand more than only savings accounts and credit cards. When purchasing assets that include homes & cars, most people are actually finding it hard to get their loan approved. For that reason, RHB Group improvised their personal financing facilities that provide minimal interest for a wide range of lending products. Besides, unit trust, medical insurance, and personal financial investment are additionally made with the Bank.

Shifting the focus to corporate customers, RHB Bank is also offering corporate banking solutions to entrepreneurs and organizations. These target consumers are welcomed to get loans and subscribe to the other products and services, for instance, asset management and cash management services.

It is evident that SMEs are one of the customers who can possibly enjoy maximum return, especially when it is now possible for them to make loan applications should extra cash is needed to scale the business. Additionally, retails solutions are also offered to SMEs who would need it.

Nonetheless, the need for Islamic banking facilities has not been overlooked, specifically when there’s a popular demand for Syariah-compliant services within the Malaysian market. For this reason, the Bank makes sure solutions that follow the Syariah requirement, which includes Islamic wealth management services, Islamic treasury, corporate banking, or even unit trust are made available.

RHB Bank has seen a 24% annual brand value increase in 2016 which automatically places them in the top five positions for banks in the nation. In anticipation of the upcoming market growth, the Bank has started strategizing a more proactive approach to keep its growth rate steady for a long period.